Case Study

Every year, the level 3 students in the Interactive Media Design program compete to create that year’s website for the program, which is used to advertise the program, the students, their work, and the April Industry Night. In 2025, our team won the competition, so during our last semester we continued to work on the website to create something quality that would be used to advertise ourselves and our classmates to clients and employers

The website includes information about industry night, information about the program, a video/motion graphics reel, and a student portfolio showcase, with an overall goal of promoting the program and its students and getting students work. My role was to create the motion graphics reel, using footage of student projects, program footage, and other graphics to give information about Industry Night

The Issues

• Having difficulty branding everything towards Fanshawe beyond just colours and fonts

The Fixes

• Looking into Fanshawe brand guidelines to find shapes, transitions, and design aspects used by the college

Process

We started with research, finding out what works for websites like these, and for me finding out what makes a good commercial for a college program. We looked at previous winners of the competition, as well as Fanshawe branding in their social media and brand guidelines

I started with research on Fanshawe’s past videos, past Industry Night videos, and other college program promotional videos. I then created styleframes to get an idea of the visuals of the video, and then I started working on the final product